Tula House
VP of Brand & Co-Founder
Nov 2015 - Present
Brooklyn, NY

1. Built an internationally recognized business by developing a unique brand position, differentiated product, and original content strategy.
2. Developed merchandising and purchasing strategy to achieve operational fiscal year profits and average gross profit margin of 65%.
3. Identify downward trends and innovative sales and merchandising strategies resulting in high profit product categories and competitive differentiation.
4. Responsible for ongoing finance and funding strategies, fiscal budgets, sales reporting, forecasts, P&L, sell-through analysis, reconciliation and growth plan. Resulting in YOY profits, innovative sales strategies and business growth.
5. Lead staff training, hiring process, and team productivity to grow and retain talent.
6. Build collaborative partnerships with internal and external affiliates for business growth, advertising, and strategy goals.
7. Manage all merchandising and vendor relationships to build competitive product offering; wholesale, sourcing, operations, supply chain, streamlining, and freight logistics
8. Utilize KPIs and aggregated data to identify and optimize targeted advertising to improve sales and marketing spend.
9. Manage CRM software, paid advertising and SEO to develop subscriber acquisition strategies and marketing campaigns.
10. Built in-house content studio to own and develop original content, marketing campaigns and product launches.

 
Business Consultant
Mar 2021 - Present
NY, NY

1. Develop financial models for start-up and growth phases; financial forecasts, budgets, profit margin analysis, OTB model, and sell-through analysis. 
2. Strategic planning and forecasting for Revenue Operating model.
3. Develop and deliver Business Strategy Master Plan, Marketing Roadmap and Content Strategies.

Reason2Be
Creative Director & Strategist
Mar 2013 - Nov 2015
NY, NY

1. Developed a competitive agency position and B2B market strategy to transition existing production clients and secure new accounts.
2. Managed Fortune 500 clients (Estee Lauder, Ralph Lauren).
3. Created multi-media, global marketing campaigns that gained international recognition and exceeded all campaign goals.
4. Led all strategy and marketing initiatives. Utilized data analysis to identify target audiences and develop omni-channel marketing to achieve effective KPI/ROI metrics.
5. Worked collaboratively with a team of designers, planners, developers, producers, strategists, advertising affiliates, and freelancers.

Showroom ICU
Managing Director & Founder

Apr 2012 - 2015
Paris, FR/New York, NY

1. Developed B2B sales and marketing strategies to achieve press and retail placement.
2. Produced content and advertising collateral for digital, social media, press and retail.
3. Represented roster of clients from France, Australia, New Mexico and the United States.
4. Attended seasonal wholesale trade shows in New York, Paris and Los Angeles to further sales and vendor relationships.

ICUINPARIS.COM
Merchandising Director & Founder
Apr 2009 - 2015
Paris, FR

1. Designed and developed e-commerce site that integrated an early adoption of the global drop ship and consignment models.
2. Differentiated the brand by sourcing products from global designers who were sought after, but unavailable to purchase online.
3. Created merchandising and purchasing strategy that met financial goals, cash flow requirements and the terms of all vendors.
4. Developed all creative content, marketing campaigns, influencer marketing, CRM, SEO and growth models.
5. Led a team in website operation, customer service, order fulfillment, content production and marketing campaigns.

Ebb.and.pflow
Operations Director & Co-Founder
Apr 2009 - 2015
Bangkok, TH

Ad Council

2007
NY, NY

J.Jill

2006
Boston, MA

Education

Skills

• Strategic thinker with a focus on revenue models, profitability and business integrity.
• Seasoned negotiator and sales agent with a record of lasting vendor relationships.
• Visionary thinker with the confidence to explore imaginative ideas and new concepts.
• Excellent spreadsheet skills paired with Harvard trained approach of reporting and data analysis.
• Natural leader with the ability to inspire and guide teams. 
• Product development, go-to-market strategies, and omni-channel marketing campaigns. 
• Entrepreneurial; resourceful, creative problem solver and resilient to change.
• Microsoft Office (Word, Excel, PowerPoint), Quickbooks, CRM Software (Klaviyo, Shopify), Google Ad & Meta Ad Manager, Cloud storage (Dropbox, Good Drive, Creative Cloud, Figma).
• Quick to learn new programs.
• Conversational in French.

Interests