VFILES SMASHION! Socail Gamification  

Role: Creative Director


Challenge: Navigate the highly competitive gaming category to develop VFILES’ first game. Charged with leading all creative, Reason2Be was tasked with developing an addictive game that not only required a complementary identity to the VFILES brand, but maintained industry relevance and incorporated innovative storytelling.

Solution: SMASHION!, a gaming application featuring custom models and designer outfits for an authentic front row fashion experience, which allows players to join their favorite supermodels on a Fashion Week adventure.

PLATFORMS: Mobile, Tablet

DELIVERABLES: iTunes/Android App

SERVICES UTILIZED: Design, Creative Direction, Production

CAPABILITIES UTILIZED: Design/Animation, Development/Coding, Account Management