As a seasoned creative director and strategist I excel in the areas of marketing, brand management and strategy. Tula has earned its loyal base through clever content, creative ideas and human-centered design and marketing tactics. 

Over the years we have evolved from guerilla style marketing to precise, target marketing campaigns working with CRM software, Google and Meta advertising professionals. With a dedicated social media and marketing team, all content and copy is developed in house.

The success of the pivot, launch of a new product, idea, and experience has been a huge lever in the brand’s industry influence and financial success. 

Additional areas of marketing I oversee:

- Key consumer profiles to develop targeted marketing
- Content development for cross channel marketing initiatives.
- Weekly cadence of Instagram stories, posts and collaborations
- Social media content calendars and copy writing (Figma/Dropbox/Slack/Drive)
- CRM software
- Paid advertising; Google/Meta 
- Customer retention marketing
- Partnerships with;
Patagonia, West Elm, Athleta, Saturdays NYC, Refinery29,
Rejuvenation and more

Brand Lookbooks

Seasonal campaigns for Tula’s pottery collections in collaboration with local artists.

Cromo Collection

Crescent Collection

Hips Collection

Social Media Marketing

With an in-house content studio at Tula, we’re able to create weekly cross-channel campaigns targeted to newsletter, social media followers and in-store shoppers.