Role: Creative Director
Reason2Be was hired to concept, film and deliver The Lymphoma Research Foundation campaign video.
In an effort to build awareness around the risks of Lymphoma and to educate viewers on statistical information, we casted cancer survivors and patients to tell their story. The main objetive was to bring awareness to the fact that young people are also diagnosed with Lymphoma.
In collaboration with Director, Juan Delcan and shot in New York City at the Click 3X production studios. My role as Creative Director took us from concept, client presentation all the way through filming and editing to the final deliverable.
The following campaign messaging drove all content creation:
"Together We Can #EraseLymphoma"
Agency: Raison D'Etre & DBA
Production: Click 3X
LRF Brand Essence Video
LRF Adolescence and Young Adult Video
30 Second PSA
15 Second PSA