ICU - IN PARIS


ICU - IN PARIS, Founder & CEO
Apr 2010 - 2015
Paris, FR

ICU - IN PARIS was an e-commerce site showcasing curated designer collections in jewelry and accessories. Frustrated by the lack of aesthetically cohesive and appealing e-commerce shops I designed the e-commerce site, recruited the team, sourced designers, photographed product, wrote all copy and managed business and public relations.

Based in Paris, FR the site was available in English and French and represented independent jewelry and accessory designers from all over the world. ICU stood for, Independent, Curated, Unique.


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