The Estee Lauder Companies' Breast Cancer Awareness Campaign 2015

Role: Creative Director


Tasked to concept and produce BCA's 2015 campaign website, social experience and video to be translated into 16 languages and distributed worldwide, in over 170 countries.

In recognition of all the things we do big or small, in the fight against breast cancer, The 2015 BCA Campaign was based on the idea, Every Action Counts.

The campaign invited people from around the world to visit BCAcampaign.com and share what actions they take to feel strong or help and support those around them with #BCAstrength. The campaign video developed the format for users to follow. 

The following campaign messaging drove all content creation:
"Every Action Counts"
#BCAstrength

Agency: Raison D'Etre
Production: Click 3X

Campaign Deliverables

Video
Full length Campaign Video
30 Second PSA
15 Second PSA
Internal Company Campaign Video
Thank You Video 

Digital/Print
Website 
Social Media Content & Influencer Activation 
Print Media
Ad Banners
Press Book 
Print Guidelines




30 Second PSA
15 Second PSA
Internal Company Campaign Video





Digital/Print

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