Role: Creative Director
Challenge: Tasked to create a campaign with storytelling at it’s core and ignite the audience to join the conversation.
Solution: We successfully navigated the digital and social space by amplifying video content and tailoring topics of conversation to connect with the social audience. To engage community conversation, we created a global experience brought to life on BCACampaign.com. Inviting visitors to share their stories, add photos, select video and join the conversation. A live feed of aggregation social media content engages an international audience. The sites translated in 15 languages.
Results: Internationally Recognized Campaign, 770,000+ social engagements, Community Growth rate of 2000%, 15+ Million social impressions, 25,000% increase video views, 2+ Million video views
PLATFORMS: Print, Taxi TV, Billboards, Social Media, Digital Banners, Website, Mobile, Tablet
DELIVERABLES: 27 min. video documentary, seven individual video cut downs, two :15 & :30 sec video cut downs/month, fifteen social media graphic assets/month, fully responsive and multilingual website, responsive ad banners, Internal campaign guidelines, Corporate marketing video
SERVICES UTILIZED: Full service delivery: Planning, design & creative direction, production, digital marketing, analytics, account management
CAPABILITIES UTILIZED: Live action/Production, edit/color/ finishing, design/animation, socialmedia content, development/coding, account management
The following campaign messaging drove all content creation:
"We're Stronger Together, Let's Defeat Breast Cancer"
"Hear Our Stories. Share Yours.".
Campaign video trailer
The campaign launched with an online trailer video. The video portrays the six families photographed for the print collateral.
Corporate regulations limit distribution of the final case study. Please click here for video password.
Social media tone & creative assets
Please visit BCA's Facebook and Instagram
Additional family stories